NASCAR Releases First App

As NASCAR's post-season begins, the racing brand has teamed up with Sprint and Turner Sports to launch its first official app for iPhone and iPod Touch.

"Fan engagement during the Chase for the NASCAR Sprint Cup is significantly elevated each and every season as the championship battle unfolds and ultimately culminates at Homestead-Miami Speedway in November," says Marc Jenkins, vice president of digital media, NASCAR. "With ‘NASCAR Sprint Cup’ app now available for the iPhone for the first time ever, fans will get a customized experience, bringing them closer to the racing action than ever before."

The NASCAR Sprint Cup Series is the top racing series of the sport and includes a total of 36 races. The “NASCAR Sprint Cup” mobile app includes race day content, schedules, standings, breaking news and more.

iPhone customers with a Sprint Unlimited Data Plan will have access to extra features, including radio broadcasts, in-car video, track camera views and in-race highlights and alerts.

"Turner Sports has more than a decade of experience with the NASCAR fan, and we've applied it all in this new ‘NASCAR Sprint Cup’ mobile app," says Justin Williams, senior director of business operations for nascar.com, Turner Sports. "The collaboration with our partners at Sprint and NASCAR has produced a great experience for iPhone and iPod Touch users."

The “NASCAR Sprint Cup” mobile app is available now for free in the Apple iOS App Store.

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