The housewares and gift brand Nambé has selected Perpetual Licensing as its exclusive licensing agent.
Perpetual will partner with Nambé to extend the brand into new product categories including jewelry and watches, lighting, office products, kitchen and bath accessories and home décor items.
Created in 1951 in Santa Fe, N.M., during Modernism’s mid-century design movement, Nambé has grown to become one of America’s leading home and giftware brands and is now found in the permanent collection of the Museum of Modern Art and other museums throughout the world.
“For a long time, I have been a great admirer of the beautiful products offered by Nambé,” says David Milch, president, Perpetual Licensing. “The brand’s unique styling, impeccable reputation, broad distribution and devoted consumer following invite an extensive array of licensing opportunities.”
The brand’s three core equities, design, functionality and quality, will heavily influence its brand extensions, the first of which will be a line of fine jewelry.
“Nambé consumers are looking to see products in more categories for both inside and outside the home, and we believe working with Perpetual to create licensing partnerships is the ideal way to fulfill this consumer demand,” says Robert Varakian, president and chief executive officer, Nambé.