My Little Pony Adds Europe Partners

The My Little Pony Royal Wedding has inspired European licensees and retailers to add more than 100 new products this year.

Hasbro has signed a slew of new deals and retail partnership set to roll out this fall and winter in conjunction with the broadcast of the two-part TV special, which will serve as the season finale for the “My Little Pony: Friendship Is Magic” series in Europe.

Toys ‘R’ Us, Argos and Selfridges have signed on to create dedicated My Little Pony-themed in-store destinations as well as pop-up boutiques featuring existing product lines.

Additionally new European licensees have signed on to add to the franchise in 2013 including, Smith & Brooks, TV Mania, Ackroyds, TDP Textiles, Truffle Shuffle and Somerbond for apparel; Trademark Collections and Tomy for accessories; Character World, Zorluteks, Worlds Apart and Spearmark for home décor; Sambro and Milkshake Creations for arts and crafts; Funrise and Pocket Money for gifts; Phidal and Signature for publishing; Heinz, Bon Bon and Amscan for food and beverage; Alpa for party and stationery; Ultimate for healthcare and beauty; and MV Sports for outdoor.

“My Little Pony: Friendship Is Magic” is produced by Hasbro Studios and airs on networks in more than 170 markets.

AddThis

Articles You Might Like

There are no articles classified under this Main Category.