Muhammad Ali Gets New Partners

 

Muhammad Ali Enterprises has a signed a series of new deals with partners including Benetton, Lucky Brands and the Olympic Museum for product featuring the famed boxer.

In two major apparel collaborations, Benetton is planning a range of t-shirts, pants and fleece for its fall/winter and spring/summer 2014 collections, while Lucky Brands is planning full collections of men’s women’s and children’s apparel and accessories.

The Olympic Museum is creating a vintage Olympics bag features a quote from Ali alongside his signature and Danberry Mint is creating a porcelain figure of Ali that will mounted on a wooden base.

Ali will join Shaquille O’Neal and other iconic athletes in the game app “Shaqdown” from Onespear, where he will battle zombies in a post-apocalyptic future. 

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