The tween gaming and social media brand, MovieStarPlanet, has tapped Scandecor for a back-to-school range in the Nordic region, in a deal brokered by Beanstalk.
The product line includes posters, greeting cards, stationery sets, folders, desk mats, water bottles, lunch boxes, book labels and pencil cases that are now available in stores across in Denmark, Sweden, Norway and Finland.
“We are extremely happy to be adding a back-to-school range to our existing licensing portfolio,” says Claus Lykke Jensen, chief executive officer and founder, MovieStarPlanet. “MovieStarPlanet the game is all about encouraging creativity, and we believe this range of products developed with Scandecor will now allow tweens to be creative in the classroom, at home and with friends.”
As with other MovieStarPlanet licensed product, some of the items are also available online for players’ avatars.
“We believe MovieStarPlanet is a strong license, and the target age group is perfect for our products. In fact, the success of sales has resulted in many re-orders across the region which is very positive to see,” says Lotta Andersson, product and licensing manager, Scandecor.
Following this success, the partners are already working on an expansion to the line that will include 2014 calendars, mugs and other items.