Mountain Dew Ties Up Retro Apparel

Reemo Pearson, an amateur skateboarder, assisted in creating Matix Clothing’s latest fashion collaboration.

NORTH AMERICA–PepsiCo. has partnered with Matix Clothing Co. for an apparel collaboration featuring the Mountain Dew brand and its popular retro logo.

Amateur California skateboarder Reemo Pearson, a sponsored rider for both Mountain Dew and Matix Clothing Co., played a key role in creating the eight-piece, vintage-inspired collection–which includes an assortment of flannels, hoodies, hats and tees.

“Working on this project with Mountain Dew has given Matix Clothing Co. a unique opportunity to collaborate with Mountain Dew’s pro and amateur skateboarders including Reemo Pearson and Jordan Maxham,” says Gabe Clement, marketing manager, Matix Clothing Co. “We have captured the nostalgia around Mountain Dew by incorporating their throwback logo and tying in the skate look and feel that comes from the roots of the Matix brand.”

The Mountain Dew apparel collection is now available in select stores and online at MatixClothing.com.

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