The Joester Loria Group has announced the newest partnerships in the Mountain Dew Green Label Exclusives program, which features collaborations with artists and athletes for Dew-inspired products.
The newest Green Label Exclusives partners will be Society Original Products, which is creating a limited edition capsule collection of apparel and accessories for spring/summer.
Featuring a camouflage print combined with current and vintage Mountain Dew logos and slogans, the line will include tees, tanks, a sleeveless hoodie, a hat, socks and accessories.
The Mountain Dew x Society Original Products collaboration launched last week and will be available at online and specialty action sports retailers.
In 2012, Green Label Exclusive collaborations included partnerships with Diamond Supply, Supra and DGK. JLG, exclusive licensing agency for Pepsi Brands in North America, manages the Green Label Exclusives program on behalf of Mountain Dew.