Millimages assigned Kaynak Licensing to represent French character property Mouk in the Turkish territory as its exclusive agent.
KLC's program for Mouk will focus on publishing, apparel, back-to-school, bags, fashion accessories, music and stationery/giftware. Product distribution is planned for specialty and convenience retailers, including NT stores. A viral campaign will support the brand launch.
"It is so cool to be adding MOUK into our portfolio of properties," says Hakan Tungaç, managing director of Kaynak Licensing Co., "MOUK is already a superstar around the world and we intend to create an exciting license program that captures the DNA of this icon by mirroring opportunities already successfully created in the Europe, plus also implementing innovative ideas originated from grassroots in France."