Moomin Gets Sub-Agent in France, Benelux

Bulls Licensing, worldwide agent for the Moomins heritage brand, has appointed The Agency to represent the property in France and Benelux.

“We are convinced that the French and Benelux are markets where Moomin has great potential due to the existing publishing program combined with Uniqlo’s second launch of Moomin apparel in the territory. The future looks bright,” says Gustav Melin, head of international licensing, Bulls Licensing.