Monster Jam Signs 'Wheel' Deal

4Kids Entertainment International signed a license deal with Universal Cycles to produce Monster Jam wheeled toys including bicycles, tricycles, scooters, skateboards, and skates featuring the monster truck theme for the UK and the Republic of Ireland.

The company will also launch a range of accessories including helmets, elbow pads, knee pads, and water bottles.

4Kids has also signed deals for the UK and Irish Republic with Aykroyds TDP for nightwear and underwear, with Pyramid Posters for posters, wall calendars, stickers, badges, and postcards and with DNC for lunch bags and sports bottles.

LemonQuest has taken a license for mobile games and themes for EMEA, Asia Pacific, and the United States, and Scandecor Marketing in Sweden has picked up the rights for posters and wall calendars for Scandinavian territories.

Upper Deck will launch a Monster Jam version of its Yo! Card in February 2008. This UK-wide release will launch as an exclusive to Woolworths and will be supported by a print and TV campaign, online activity, competitions in kids’ magazines, and in-store demos. The Monster Jam Yo! Card game begins to launch across Europe this month.

During 2007, five different European cities played host to the monster trucks, including a date in the UK for the first time in two years. The show will return to Cardiff, UK on 7th June 2008.

In other Monster Jam news, Activision has launched the first Monster Jam video game in the United States. The official Monster Jam video game, which hit shelves in November, brings the authentic experience home through exciting stadium racing, freestyle events, and challenging outdoor courses on Xbox 360, Playstation 2, Nintendo Wii, PC and Nintendo DS systems. International launch dates will be announced soon.

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