Feld Entertainment has tapped The Bridge Direct to develop and market Monster Jam construction sets, in a deal brokered by The Licensing Shop.
Under the multi-year global licensing agreement, The Bridge Direct will develop a range of construction sets based on the Monster Jam arena-based live events under its C3 construction line.
Targeted to the younger fans of the franchise, the Monster Jam construction line will be centered on the iconic Monster Jam trucks as highly detailed buildable vehicles, with driver figures and stadium environments for extended play.
Monster Jam construction will make their debut at retail in fall 2015.
“As the Monster Jam brand continues to expand globally with live events, original television content and licensed consumer products, we are excited to work with The Bridge Direct to further grow the Monster Jam footprint at retail by expanding into the construction aisle,” says Mark Abernethy, vice president of licensing and business development, Feld Motor Sports, a division of Feld Entertainment.