Moda Readies "Dracula" Author for Licensing

LicenseBox, a wholly owned subsidiary of Moda Entertainment, has launched a global licensing campaign for "Dracula" author and renowned Irish novelist Bram Stoker.

The agent has opened up Stoker's name and likeness for merchandising in all categories.

"We will unveil the exciting Bram Stoker merchandising and licensing program in November, in honor of the anniversary of the writer's birth," says Richard Zampella, chief executive officer of Moda Entertainment.

Stoker's body of work besides "Dracula" included "The Primrose Path," "The Snake's Pass," "The Watter's Mou" and "The Jewel of the Seven Stars." He lived from 1847 to 1912.

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