Diaper Dude, a lifestyle accessory brand for dads, has signed its first sports deal with Major League Baseball Properties.
The line will include diaper bags, baby bottler holders and pacifier pouches featuring all 30 MLB teams as well as mascots and ballpark brands.
“Major League Baseball Properties is thrilled to partner with Diaper Dude on a line of products that combines dad’s passion for his favorite team with trend-right, practical, men’s focused diaper bags and accessories,” said Howard Smith, senior vice president, licensing, MLB Properties. “Whether they are at the ballpark or at the playground, fathers can proudly show their allegiance and pass on the great tradition of baseball to their sons and daughters.”
The MLB range will be available across the U.S. in April at specialty retailers, department stores and the Diaper Dude website.
The MLB agreement is the second licensing deal for Diaper Dude, which recently released a line of Yellow Submarine bags and accessories inspired by The Beatles’ song.
Diaper Dude founder Chris Pegula is also planning a book, Diaper Dude: A Modern Guy’s Guide to Pregnancy, to be released in spring 2014, and a new digital series with fellow dad, actor Dean McDermott, which will launch later this year.