The Miss Universe Organization has partnered with BeyondWear for lingerie under the Miss Universe, Miss USA and Miss Teen USA brands. The deal was negotiated by the brand extension agency Parham Santana.
The new deal will see the brand extend into a range of undergarments including lingerie, sleepwear and shapewear for specialty and department stores.
“The Miss Universe Organization and its brands have enormous recognition and admiration worldwide, much like the other properties we have worked with,” says Mark Morales, co-founder, BeyondWear. “We plan to involve state and national titleholders from the Miss Universe Organization to help launch the products through in-person appearances at retail and other industry events.”