Milan Design Week Features Chupa Chups

Lollipop brand expands into furniture and art with Altreforme and The Rodnik Band.

Furniture design brand Altreforme and London-based art fashion label The Rodnik Band both showcased collections inspired by Perfetti Van Melle’s Chupa Chups brand at the annual Milan Design Week, which took place earlier this month.

Fist, Altreforme unveiled a collection of furniture and accessories featuring exclusive Chupa Chups prints–which were created by the pop artist and fashion designer Philip Colbert, who is also the art director for The Rodnik Band. The new collection includes the Simbolo divider, Fiocco chair, Coco console, Salvador chair, Gertrude & Alice seat, Tamara trunk, Jean pot, candy boxes and a lollipop vase.

The Altreforme starring Chupa Chups collection was presented at the Brian & Barry Building, as well as via window displays, throughout the Design Week.

Meanwhile, The Rodnik Band hosted a special exhibit dedicated to its Chupa Chups art collection at the Magna Pars hotel in Milan. The exhibit included sequin paintings, sculptures and sparking outfits based on the humor, color and traits of the iconic lollipop brand.

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