Big Tent Entertainment and the L.A.-based design studio Mighty Fine are planning a line of fan-created Domo apparel and accessories.
Through Mighty Fine’s We Love Fine design program, customer-created designs will be featured on a range of merchandise that will include apparel, accessories, cell phone covers and art prints.
The contest will begin in spring 2014 with the winning designs appearing on merchandise in the spring and a youth apparel line using the designs slated for January 2015.
“We are thrilled to work with a company with such an impeccable reputation and knowledge of crowd-sourced promotions,” says Rich Maryyanek, chief marketing officer, Big Tent Entertainment. “Mighty Fine's unique approach in the market will surely deliver some exciting, new products created for fans by fans.”
Other topline partners that have participated in the We Love Fine program include Star Wars, My Little Pony, Marvel and Adventure Time.
“Since we first launched this program we knew that Domo would be a perfect fit,” says Nicole Campos, press and social media manager for WeLoveFine.com. “With more than 6 million Facebook fans, terrific viral engagement and a wealth of creative possibilities, we are looking forward to watching the Domo fans unleash their creativity with this contest."