As part of the unveiling of its new gaming console, Xbox One, Tuesday, Microsoft announced two new content partnerships with Steven Spielberg and the NFL.
Steven Spielberg will executive-produce an original “Halo” live-action TV series based on the popular video game franchise. The series will feature exclusive interactive Xbox One content and will be created in partnership with 343 Industries and Xbox Entertainment Studios.
A second content partnership with the NFL will deliver an interactive NFL experience to fans that combines live TV and online programs like fantasy football. The new offering will leverage Microsoft devices and services, including the Xbox One. to redefine broadcast experiences through innovations around Skype, Xbox SmartGlass and player-worn technology. Fans can also create a personalized NFL destination on their Xbox One.
The Xbox One is notable for being as much gaming console as it is entertainment system, with the aim of creating a one-stop-shop for home entertainment. The device features voice commands, the ability to watch live TV from set-top boxes and a home entertainment dashboard that puts games, TV, movies, music and more all in one place. A special Skype interface will also allow HD-quality video calls through the online service for the first time.
“Xbox One is designed to deliver a whole new generation of blockbuster games, television and entertainment in a powerful, all-in-one device,” says Don Mattrick, president, interactive entertainment business, Microsoft. “Our unique, modern architecture brings simplicity to the living room and, for the first time ever, the ability to instantly switch across your games and entertainment.”