m4e has tapped Dutch brand licensing agency License Connection to represent its girls brand Mia and me in Benelux.
Twenty licensees have already signed on in the region covering categories such as home, home entertainment, apparel, toys and games and stationery. License Connection will continue to expand the licensing program and initiate retail partnerships in order to further strengthen brand awareness.
“Mia and me” is a production of Lucky Punch (a joint venture between m4e and Gerhard Hahn), and is co-produced by Rainbow and March Entertainment, as well as ZDF German Television Network.
Season two of the series is currently in production, and will be ready for delivery by the end of 2014 or early 2015. The show is broadcast on Nickelodeon in The Netherlands and Belgium.