MGM Resorts International has expanded its licensing partnership with All American Licensing & Management Group to develop a program for the MGM Grand Hotel & Casino in Las Vegas, Nev.
AALMG will develop a comprehensive, entertainment-driven licensing program that will brand the hotel as The Entertainment Authority. Planned extensions include fashion, swimwear, club apparel, music-related accessories, home products and furniture.
“MGM Grand is recognized as a leader in entertainment in Las Vegas, and we know when guests attend our concerts and sporting events, they often want to take a little piece of their experience back home,” says Scott Sibella, president and chief operating officer, MGM Grand. “Our partnership with AALMG will allow us to not only offer unique products in our stores on property, but also to introduce The Entertainment Authority theme to retailers throughout the country.”
AALMG will showcase MGM Grand licensing opportunities at Licensing Expo June 17-19 in Las Vegas, Nev.
“When you think of top entertainment choices in Las Vegas, MGM Grand is top of mind,” says Reed Nettles, project manager and partner, AALMG. “Our plan is to focus on the best-of-the-best manufacturers to develop a branded merchandise program that is synonymous with entertainment.”