Studio Licensing has signed more than 35 new deals for MGA Entertainment’s brands in Canada since first taking on the toy company in January.
The extended product offerings for brands like Lalaloopsy, Bratz, Novi Stars and Little Tikes will begin rolling out this fall.
Among the items planned are Little Tikes swimwear and water activity items from Goldy Toys; Bratzillaz and Novi Stars apparel from JCorp; Lalaloopsy activewear, swimwear, craftswear and thermals from NTD Apparel; Lalaloopsy sleepwear from Paris Geneve; Lalaloopsy story, coloring and activity books from Imagine Publications; and Lalaloopsy costume appearances from Daytime Enterprises.
“We are pleased that the tremendous fan appeal of MGA’s toy properties is being matched by licensee and retailer interest for expanded, high-impact consumer product programs,” says Robert Miller, president, Studio Licensing. “Time and time again these brands have proven their success across multiple touch points and licensing appears to be no exception.”