Licensing agent Metrostar has been appointed by Sogex and Propertiz to represent the classic French novella The Little Prince in the U.K. and Eire.
“The sheer delicacy of the illustrations and the poignancy of The Little Prince story make it the ideal property for those licensees and retailers looking to create high quality, beautiful products for babies and young children,” says Claire Potter, managing director, Metrostar. “Totally unique and eternal, we believe The Little Prince will be an important brand in British licensing for many years.”
Metrostar plans to seek both retail and licensing partners in nursery, apparel, giftware, greetings, accessories and toiletries and will showcase the brand at Brand Licensing Europe in London this October.
“Claire Potter’s experience and expertise gave us great confidence that Metrostar is the right agent for The Little Prince in the U.K. We think that she has perfectly understood the special qualities of the property, and we are looking forwarding to working together. We are especially pleased to announce this partnership the day after a new little Prince is born in the U.K.!” says Eric Edery, partner, Propertiz, worldwide agent for the brand.