HGTV “Fixer Upper” stars continue to expand their brand with new publication.
Media and marketing company Meredith has partnered with Joanna and Chip Gaines, owners of the Magnolia brand and hosts of HGTV’s show “Fixer Upper,” to create a new lifestyle magazine.
The new magazine will be a quarterly publication that covers a range of topics including entertaining, seasonal celebrations, gardening, outdoor living, family, food and healthy lifestyles. It will also include standing departments including what’s happening at the Magnolia Market, an from Joanna, a closing column from Chip, a photo essay quoting two generations on the same subject and a front-of-book section showcasing things Joanna loves and is inspired by including seasonal products, recipes, quick ideas and timely topics.
The first issue of the magazine will carry a hospitality theme.
“The magazine will help inspire readers to create their best homes, families and lives, while making every moment count,” says Joanna Gaines. “It will encourage readers to make the most of what they have and discover the inherent beauty all around them.”
Originally opened as a home accessory store, the Magnolia brand now includes a real estate company, construction company, design firm and residential subdivision. It also includes the Magnolia Market retail outlet in Waco, Texas, and an online store.
“We are thrilled to be teaming up with Joanna and Chip on a new lifestyle magazine,” says Tom Harty, president, Meredith National Media Group. “They have a broad appeal to women across generations, including Millennials and Baby Boomers alike. We believe advertisers will jump at the opportunity to reach such a strong and passionate consumer.”
Meredith’s new lifestyle magazine will launch this October at newsstands and checkout pockets across the U.S. The magazine will also be available online and at the Magnolia Market in Waco, Texas.
Additionally, Meredith is also the world’s second largest licensor with $20.1 billion in retail sales of licensed merchandise according to License! Global’s exclusive Top 150 Global Licensors report.