Netherlands-based licensor Mercis, which owns the Miffy property among others, has appointed CPLG Italy to represent its brands for licensing.
Created by Dick Bruna in 1955, Miffy already has 250 licensees on board.
“Miffy’s upcoming 60th anniversary in 2015 will certainly become a memorable milestone in an already proud history, and we feel that this partnership will position Miffy correctly to share these celebrations in one of Europe’s key licensing territories,” says Marja Kerkhof, managing director, Mercis.
“We are extremely excited to be representing the Mercis portfolio and bringing the charm and simplicity of Miffy to a new audience in Italy,” says Maria Giovanna Gurrieri, managing director, CPLG Italy. “We believe the strengths translate across multiple age groups, from infant through to adult fashion, and we look forward to talking to partners at BLE.”
In other Miffy news, Mercis, 6Sales and Big Tent Entertainment have announced that The Orchard will distribute the new, full-length Miffy The Movie feature film. The deal includes theatrical, VOD and DVD rights in both North America and the U.K., and will additionally include development and operation of a new Miffy YouTube channel. Distribution for the film will be announced early next year.