Me and Morgan

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One phone call. A catalog as follow-up. And we clinched the deal (and met in person) at Licensing International Show this year.

That's the story of me and Morgan Motor Company Limited Consumer Products USA, Inc.

It wasn't only the fact the story was exclusive to LICENSE...during that one phone conversation and within that catalog existed possibilities. Isn't that what entrepreneurial stints are made of? Isn't that at the heart and soul of every company (less the P&L statement)? And isn't it the job of our industry (and this magazine) to spark endless possibilities for licensors, licensees, retailers, licensing agents, international counterparts, and other licensing services?

So, you're wondering, what is it that Morgan Motor Company has to offer that induced me to write a 10-page story, bring my team to California for a photo shoot, and feature a Morgan Aero 8 on the cover? For one, history...97 years' worth. Second, avid fans and aspirational consumers. Third, a library of retro advertising campaigns I believe should grace a home décor program. Fourth, everywhere to go. As you'll learn in the story on "One With the Road," this issue. Morgan Motor Company Limited Consumer Products USA, Inc., does not have one licensee signed to date. It is in the process of strategizing core consumer targets, retail distribution channel targets, and first out-of-the-gate product categories. If you see the same opportunity I do, then simply make that one phone call.

I'd be remiss if I didn't call attention to many of the players who facilitated the Morgan photo shoot, car coordination, and location details (and spent countless working hours with the LICENSE team of Art Director Robin Pelkki, photographer Patrice Argant, and me): Dennis Glavis and Joel Gayner, co-founders and owners of Morgan Motor Company Limited Consumer Products USA, Inc.; the entire team at Glavis' dealership, Morgan West (especially Tony); W. Garrett Capune, who drove two hours with his Morgan Runabout three-wheeler in tow to the photo shoot; and Gary and Millie Sartor, who also drove quite a distance for a nighttime shoot of their Morgan Roadster. There are countless others who lent their cars for this feature story; they are individually credited within the story.

As usual, here's my travel update (I know, I make it sound so glamorous): September 13 to 15, I've been invited to Minneapolis to be among the speakers and networkers at the General Mills Licensing Summit. Then I plan to board a Union Pacific Railroad in Riverside, CA, bound for Salt Lake City, UT, for a two-day Licensing Summit for UPR. Maybe I'll see you at one of these two events (or both). If not, I hope to see you in London for Brand Licensing, October 4 to 5, at the National Hall Olympia or in Cannes, France, for MIPCOM Jr. (October 7 to 8) and MIPCOM (October 9 to 13). In this issue, you will find LICENSE TV, a new supplement devoted to TV content and respective consumer products just in time for MIPCOM Jr. and MIPCOM.

That brings us to American International Fall Toy Show in New York...maybe I'll see you then.

Joyceann Cooney jcooney@advanstar.com 212.951.6707

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