McFarlane Toys is creating a line of action figures, plush and novelty toys based on
Ubisoft’s Rabbids video game franchise, which also made its television debut on Nickelodeon in August.
McFarlane Toys is now working on a full product line inspired by the impulsive, pop-culture loving Rabbids that will include figures, plush, collectibles and accessories, as well as novelty toys.
The line will be geared toward the youth to young adult market, both male and female, and will hit North American stores in spring 2014.
“As an artist, I’m always looking for creative inspiration and I’m a big fan of humor, especially the irreverent and unpredictable humor theme that runs throughout the Rabbids franchise,” says Todd McFarlane, founder and chief executive officer, McFarlane Toys. “I have completely been immersed in the Rabbids universe and it has allowed my and my company’s creative juices to run wild. We have been putting the full range of all my company’s talents toward creating some of the funniest and unique products McFarlane Toys has ever produced.”