Studio 100 International has appointed ABC Licensing to represent its flagship brand, Maya the Bee, in Australia and New Zealand.
ABC will focus on securing licensees for the expanded territories with an emphasis on deals of the Maya the Bee movie, which will debut later this year.
The licensing program will launch this September at ABC Retail, the retail arm of the Australian Broadcasting Corporation, prior to the Maya the Bee movie release, and will focus on key product categories to include plush toys, games, apparel and accessories.
“We are delighted to be working with ABC Licensing on expanding opportunities for the Maya brand,” says Marie-Laure Marchand, international licensing director, Studio 100. “This is an exciting year for the brand, and we envisage ABC’s 360-degree approach and experience in brand building and content development to encompass all our ambitions and hopes for Maya in this dynamic region.”