Mattel Signs Mighty Fine Apparel Deal

Mattel is partnering with Mighty Fine on three distinct collections of Barbie apparel under its Mighty Fine, Public Library, and Doe brands. The line of Ts, knit tops, and fleece is targeted at juniors and adults and arrives on shelves at boutiques and specialty and department stores in the fall. Mighty Fine and Doe will debut three and five Barbie styles, respectively, in the fall, with Public Library adding seven styles in spring 2008. Fisher-Price will also partner with Mighty Fine under its Mighty Fine & Mini Fine brands to produce a new line of nostalgic T-shirts for adults and toddlers, as well as onesies, featuring classic Fisher-Price art.  

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