Mattel Revs Up Fisher-Price's Licensing Presence

Mattel expanded its relationship with Springs Global US Inc. with the first-ever complete line of bedding and bath products for infants and toddlers under the Fisher-Price brand due on shelves in spring 2007. The pair also collaborated on an activity-based line of bedding featuring Barbie, Hot Wheels, and Polly Pocket with products such as “make-it-yourself” fleece throws and pillow shams.  

In other news, Fisher-Price partnered with Dream Apparel on a line of sleepwear featuring the “Animals of the Rainforest” design, which is also a popular theme across the brand’s playwear, bedding and Baby Gear product lines. The sleepwear collection for infants and toddlers will be on shelves at select retailers in October 2007.

AddThis

Articles You Might Like

There are no articles classified under this Main Category.