Mattel Plans Monster High Accessories

Mattel has tapped VMC Accessories to produce a range of licensed accessories for its girls’ brand Monster High in the U.K.

Set to launch in July, the product range will include both summer and winter accessories, from headwear, earmuffs, scarves and gloves to items such as sunglasses, belts and gadget accessories.

“VMC is a leader in the accessory category. With its great creative handwriting and retail relationships, we are excited to be partnering for Monster High accessories,” says Helena Mansell-Stopher, senior licensing manager, Mattel U.K.

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