License Connection, the recently appointed Benelux sub-agent for Platinum Films’ boys’ property Matt Hatter Chronicles, has signed the brand’s first deal in the region.
Van der Erve will create a line of apparel that will launch in fall/winter including daywear, nightwear, underwear, swimwear, accessories and hosiery.
“We are thrilled to work closely together with Van der Erve on Matt Hatter,” says Daphne Kellerman, managing director, License Connection. “This exciting boys’ brand superbly complements the Van der Erve property portfolio and will be a key focus for us this year. Together we will establish the Matt Hatter brand as a successful boys’ property in the Benelux.”
Disney Benelux will premiere seasons one and two of “Matt Hatter Chronicles” on Disney XD in March.