Hero Ventures has released a first-look rendering and details of the Marvel Experience domed complex that is set to tour the U.S. and Canada beginning this year.
Covering more than 80,000 square feet, the custom-built complex is the first of its size to be used for a mobile tour.
From the outside, The Marvel Experience is designed to resemble a temporary S.H.I.E.L.D. installation (a.k.a. Mobile Command Center), with the facility’s apex reaching more than six stories high.
Inside, a maze of connected domes will lead guests through an array of interactive games and original animated short films including the first-ever traveling motion-based ride.
“The domes are central to the singular storyline that pulses through The Marvel Experience and are enhanced by state-of-the-art design applications and graphic elements,” says Doug Schaer, chief operating officer, Hero Ventures. “The interior will feature an exaggerated comic-style utilizing projected high-tech imagery, amazing fabricated set pieces and virtual simulations to advance the story. Our guests will be interacting directly with multiple Marvel Super Heroes, as well as members of S.H.I.E.L.D., as they take their place in the Marvel Universe.”
The Marvel Experience will visit select cities across the U.S. and Canada, staying for several weeks in each location.
“We are excited to collaborate with Hero Ventures to bring our millions of Marvel fans an exciting new way to interact with and experience their favorite characters, in a never-before-seen environment,” says Sean Haran, vice president of business development, Marvel. “Hero Ventures brings a refreshing and magical approach to showcase our characters in a way that is sure to be a thrilling and unforgettable experience in a uniquely iconic venue.”