Marvel Entertainment has launched the first wave of licensed merchandise for the new series “Marvel’s Agents of S.H.I.E.L.D.,” which debuted on ABC in the U.S. Tuesday.
Marvel has unveiled a range of S.H.I.E.L.D. products including t-shirts, accessories, and posters that are available now at ABC.com, Marvel.com, Hot Topic and other specialty retailers.
“The breakout success of our new primetime ABC series further underscores the unmatched affinity that fans have for the Marvel brand,” says Paul Gitter, senior vice president, licensing, Marvel, Disney Consumer Products. “This new consumer products line will give fans a great jumping off point to enjoy the new series and to extend their passion for Agent Coulson and the S.H.I.E.L.D. organization.”
Co-created by Marvel’s The Avengers director Joss Whedon and produced by ABC Studios and Marvel Television, “Marvel’s Agents of S.H.I.E.L.D.” is Marvel Television’s first live-action production.
The one-hour drama features Agent Phil Coulson as he leads a team of agents with one mission: to investigate the new, the strange and the unknown around the globe, protecting the ordinary from the extraordinary.