Marvel Entertainment has inked new deals with Mad Engine, C-Life and New Era for a robust line of apparel and accessories inspired by next summer’s film Marvel’s Guardians of The Galaxy.
Mad Engine and C-Life will serve as the core apparel licensees with a line of tees and fleece for boys and men, while New Era will develop signature co-branded headwear and hats inspired by the Marvel property.
As the first apparel partners on board for the film, C-Life, Mad Engine and New Era join a burgeoning list of licensees that already includes Hasbro, Disguise, and Sideshow Collectibles.
“Marvel’s Guardians of the Galaxy is an intergalactic spectacle that will introduce amazing new characters and settings,” says Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “Our merchandising strategy will support this energy. With New Era, C-Life and Mad Engine, we have secured three licensees in the apparel space who recognize this unique opportunity to create fresh and interesting styles for consumers.”
Marvel's Guardians of the Galaxy will arrive in theaters August 1, 2014.