Marvel Entertainment has teamed up with Hero Ventures to create The Marvel Experience, a traveling experience that will feature dozens of Marvel Super Heroes.
The project is being financed by a group of investors that include WWE, Guess Jeans’ co-founders and the co-owner of the NFL’s New York Giants.
Slated to begin touring in 2014, the attraction will be a first-person experience that lets fans step into the Marvel Universe and become part of the action.
The experience will be housed inside a traveling dome complex the size of two football fields and will include a 4D motion ride, 3D animated features, holographic simulations and a range of original merchandise.
“The dynamic creative elements we’re developing are going to enable anyone to feel like a superhero like Spider-Man or Captain America,” says Rick Licht, chief executive officer, Hero Ventures. “We couldn’t be more excited about our partnership with Marvel. Kids and adults are going to be absolutely inspired, empowered and thrilled from start to finish, with an immersive experience that is not just memorable, but unforgettable.”