Marvel Launches Iron Man Products

 

Marvel Entertainment and Disney Consumer Products have unveiled the full lineup of new products for Iron Man 3, in advance of the film’s May 3 premiere.

The armor and suit-inspired assortment features apparel, collectibles, lifestyle products, books and toys inspired by the film.

“This innovative product assortment reflects the technological savvy and classic design of Iron Man, coupled with the ingenuity and individuality of Tony Stark,” says Paul Gitter, senior vice president of licensing for Marvel, Disney Consumer Products. “From radio-controlled flying figures and customizable action figures, to deluxe costumes and role play items, we have developed an extensive collection of products that will allow fans of all ages to create their very own superhero adventure.”

The Iron Man 3 collection of products is available now at retailers across the U.S. and in the Disney Store, as well as the websites for the Disney Store and Marvel.

Among the products included in the collection are:

  • Assemblers action figure line and a range of role play products from Hasbro
  • Remote-controlled flying Iron Man from EB Brands
  • Range of construction sets from LEGO each featuring a key scene and iconic characters from the film
  • Kids’ bike and folding scooter from Huffy
  • Alter Ego performance shirts from Under Armour for boys and adults
  • Twenty-two unique Iron Man tees created as part of a Threadless artist challenge
  • Boys and adult costumes from Jakks Pacific
  • A hooded fleece for adults from Mad Engine
  • Fruit snacks from Kellogg’s
  • POP! bobble head from Funko
  • 24 Micro Muggs collectibles from Hasbro
  • Deluxe boys’ costumes exclusive to the Disney Store
  • Boys’ swimwear also exclusive to the Disney Store that includes swim trunks, a rash guard shirt, flip-flops and a beach towel
  • Limited edition line of collectible RealD 3D eyewear from CDM
  • Levitator Lamp that features a miniature Iron Man 3 armor that levitates rotates on a lamp base
  • iHome Electronics collection featuring noise-isolating earphones, headphones, rechargeable character speakers and a dual alarm clock-speaker system
  • Print and e-book titles from Marvel Press, an imprint of Disney Publishing Worldwide including Iron Man 3 Movie Storybook and Suits of Armor
  • “Iron Man: Armored Avenger” app for iOS devices featuring mini-games, animated artwork and interactive activities
Hasbro’s Assemblers action figure
EB Brands RC flying Iron Man
LEGO Construction Set
Huffy kids’ bike
Under Armour performance tees
Threadless tee
Funko POP! bobble head
Hasbro Micro Muggs collectibles
Disney Store boys’ swim trunks
Levitator Lamp
iHome Electronics earbuds

 

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