Marvel Films Inspire New Licensing Program

Marvel inked several new licensing deals for merchandise inspired by upcoming films, Iron Man and The Incredible Hulk—the company’s first self-financed feature films. Both films are scheduled for release in summer 2008. New licensees include Hasbro (master toy licensee); Hallmark (social expressions and party goods); Kids Headquarters (boys and girls’ apparel); Fruit of the Loom (underwear); Disguise (costumes); BBC (footwear); Mad Engine (t-shirts); Mega Bloks (construction toys); Jakks Pacific (plug and play games); and Berkshire (headwear and cold weather gear).

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