Mars Retail Group has signed Mad Engine to create a range of apparel that expresses the colorful fun of the M&M’s and Skittles brands.
Available at a variety of price points, the items for men, women and teens will include long- and short-sleeve t-shirts, fashion knit tops, outerwear, fleece and hoodies.
“Retailers are looking for strategic ways to gain shopper interest and increase sales, and we know that a display incorporating M&M’s Brand Candies and licensed merchandise will boost sales while adding excitement to the aisle,” says John Capizzi, general manager, licensing, Mars Retail Group. “We’re proud to offer retailers quality apparel from industry leader Mad Engine. Pairing their quality and ingenuity with the strength of Mars’ iconic brands, we’ll deliver strong results to retailers looking to offer a unique shopping experience.”