Of the 5,000-plus brands showing at this year’s Licensing Expo, 1,800 from consumer goods categories such as household, automotive, publishing, sports, food, beverage, corporate and non-profit will be highlighted in the new Brands and Agents area of the show floor.
The annual trade show, the world’s largest and most influential brand, character and art licensing event, will take place June 18-20 at Mandalay Bay Convention Center in Las Vegas.
“The Brands and Agents area of the Licensing Expo will be a hub of heritage, prestige and pop culture brands, as well as a melting pot of what’s hot in the world of licensing,” says Jessica Blue, vice president, Licensing Expo. “The new show layout has allowed us to broaden both the scope of brands exhibiting and the number and diversity of attendees.”
Among the 1,800 consumer brands are premier household names including P&G’s portfolio, Stanley, Elmer’s and X-ACTO. Honda, BMW, and Lamborghini will be showcasing in the automotive category; and in publishing, The Saturday Evening Post, Better Homes & Gardens, The New York Times and Condé Nast will all have a place on the show floor. Making appearances in the sports category will be the NBA, MotoGP, Everlast, Lonsdale, Liverpool Football Club and the Slazenger, among others.
In the food and beverage world, brands such as Mars Retail Group, Mrs. Fields, Pop Tarts, Sobe, Tootsie Roll and Coca-Cola will showcase their portfolios alongside non-profits like Oxford University, the U.S. Army, Boy Scouts of America and the United States Postal Service.
Joining them will be more than 3,200 art, character, entertainment and fashion brands.
“Coca-Cola Worldwide Licensing has an enhanced presence at Licensing Expo 2013,” says Kelly Kozel, project manager, Coca-Cola Worldwide Licensing. “The Coca-Cola space will be a platform for our brand message of optimism and a showcase for best-in-class global partner programming in fashion, music, technology and more.”
“Licensing Expo is the premier platform for showcasing the innovative brand extensions we’ve developed on behalf of our clients,” says Debra Restler, associate vice president, business development and marketing, Beanstalk, which has exhibited at Licensing Expo for 18 years and represents a portfolio of recognizable brands including Mr. Clean, Honda and U.S. Army. “We look forward to connecting with both current and prospective partners to explore new opportunities, as well as networking with other industry experts.”