License! Global and Licensing Expo are hosting a free seminar at 11:30 a.m. today at MAGIC Market Week for fashion brands looking to expand into the lucrative licensing industry.
Fashion brand licensing represents $40 billion retail of the $230 billion licensing market. Tony Lisanti, editor-in-chief of L!G and Chris DeMoulin, president, global licensing group, Advanstar Communications (organizers of Licensing Expo and MAGIC) will discuss the opportunities in the licensing sector for fashion brands in “Brand Licensing in Fashion: The Road to Revenue Growth.” Guest speaker Todd Kaufman, director of brand management at the licensing agency Beanstalk Group will also present a case study.
The seminar will cover state of fashion licensing, new market trends and tips on how to get your start and will be followed by a Q&A session with all three speakers.
“Brand Licensing in Fashion: The Road to Revenue Growth” is free for all MAGIC Market Week attends. The seminar takes place today at 11:30 a.m. in the Las Vegas Convention Center South Hall, room S224 on level two.