MAGIC Casts its Spell on Vegas

MAGIC Market Week opens the doors this week on what to expect in the next year of fashion.

The collection of nine consecutive shows–WWDMagic, FNPlatform, Sourcing at MAGIC, Project, MAGICMen’s, ENKVegas Women’s, The Tents at Project and Pool Trade Show–will run through Thursday at the Las Vegas and Mandalay Bay convention centers in Las Vegas, Nev.

A range of leading licensors including Kathy Ireland, Skechers, Betsey Johnson and Isaac Mizrahi, to name just a few, will be showcasing their wares on the show floor alongside apparel and accessories licensees like Ripple Junction. Expect to see brands such as Hello Kitty, Coca-Cola, Disney, Harley-Davidson and more making appearances among the rows of new product offerings.

For the first time this year, Licensing Expo has teamed up with MAGIC to cross-promote attendance at the two events, and with the Fashion & Lifestyle section of the upcoming Licensing Expo expected to grow, MAGIC is the perfect place to get a feel for what’s going on in the fashion marketplace leading up to the Licensing Expo in June.

Stay tuned to L!G this week for all the fashion licensing news of note, from MAGIC and beyond.

AddThis