Rapper Bryan “Birdman” Williams is launching two apparel brands at the Agenda trade show, part of MAGIC Market Week, this week in Las Vegas, Nev., in partnership with the licensing agency Bravado.
Birdman, who is also the chief executive officer of Cash Money Records, is debuting his new lifestyle brand Rich Gang and offering the YMCMB brand, which he created with music artist Lil Wayne, to the public for the first time.
“As a business owner, I have expanded my portfolio into many different arenas, including spirits and tech. As a long-time fashion enthusiast and the architect of the YMCMB lifestyle, it makes perfect sense to partner with the esteemed Bravado and move into fashion and launch my apparel brands,” says Birdman. “I am excited to bring elements of my lifestyle to the masses with the Rich Gang, and with Lil Wayne to be able to share the feel of our labels with the YMCMB apparel brand.”
The Rich Gang brand is inspired by Birdman’s “Rich Gang” album, which was released July 23 and features a curated selection of music from artists including Lil Wayne, Nicki Minaj, Mystikal, Limp Bizkit and Busta Rhymes.
The line includes activewear, basics, denim and outerwear.
The YMCMB brand, an acronym for Young Money Cash Money Billionaires, was previously only available to YMCMB artists and their close friends, but will now launch for the public featuring a collection of comfort and relaxed-wear styles. The line includes t-shirts and outerwear such as hooded sweatshirts.
Product from both lines will be available for the fall/winter season, with the full collections available in spring 2014.
“Bravado has built its licensed brands division by partnering with the most creative and unique entrepreneurs and artists in the space. Birdman is an incredible executive and entertainer with a fresh and distinct point of view. We look forward to working on the amazing products that will be developed for Rich Gang and YMCMB,” says Tom Bennett, chief executive officer, Bravado.