Macy’s has signed a multi-year agreement for an exclusive women’s fashion brand inspired by the Latina actress, recording artist and author Thalía.
The new brand, which will be called Thalía Sodi, will launch in 300 Macy’s stores across the U.S. and online in spring 2015 with dresses, tops, pants, shoes and jewelry designed with Hispanic women in mind. Additional categories will be added in future years.
Thalía Sodi products will be designed and produced by Macy’s Private Brands organization based on Thalía’s viewpoint and lifestyle. The actress will serve as the brand’s model, spokeswoman and advocate.
“Thalía is one of the biggest stars on a global stage, a favorite artist and personality not only in the Latino community, but among fans everywhere who love her music, her style, her passion and her charisma,” says Terry J. Lundgren, chairman, president and chief executive officer, Macy’s. “Hispanic women are one of the fastest-growing consumer segments in America and already important customers for Macy’s in major markets across the country. With this new Thalía Sodi brand, sold only at Macy’s, we will have an even stronger fashion offering that directly addresses the style, fit and color preferences of this customer.”
Born and raised in Mexico City and now a U.S. citizen, Thalía began performing at age 9 and first gained attention with the group Timbiriche. She launched her career as a solo artist in 1990, and since then has sold more than 40 million records worldwide. She has also has starred in a series of telenovelas broadcast in 180 countries, earning her the nickname The Queen of Soap Operas. She has hosted a network radio show in the U.S. and authored four books, including her recent children’s book, Chupie: The Binky that Returned Home.