m4e Adds to 'Mia and me'

Munich-based media company m4e has announced a series of new partners for its series, “Mia and me.”

Simba Toys is planning a line of plush, water toys and outdoor toys; Spielkartenfabrik Altenburg is developing card games; Blue Ocean Toys is creating a Mia and me version of its Papereenz paper toy; and United Labels has signed on for tableware, cutlery, gift articles and watches.

These new partners join more than 30 other licensees, among them Schmidt Spiele, Ravensburger and Clementoni.

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