M&Co Grows Dinosaur Roar! Range

U.K. fashion retailer renews agreement with children’s brand for more apparel options.

Nurture Rights and U.K. fashion retailer M&Co have teamed up once again to offer a new children’s collection for fall/winter.

The new line, which will be created by Fashion U.K. for M&Co, will include a variety of clothing, such as nightwear, daywear and accessories.

“We are delighted to be developing a new range for Dinosaur Roar! for AW17 in partnership with Nurture Rights and Fashion U.K.,” says Julia Redman, head of buying kids, men, Kylie and home, M&Co. “The spring range has proven a real hit with our customers and generated a great deal of excitement in store.”

M&Co’s Dinosaur Roar! range comes on the heels of the brand’s spring/summer collection and will be available in more than 240 M&Co stores throughout the U.K., as well as online, this September. A percentage of sales will also benefit the Natural History Museum.

“We are delighted to see our Dinosaur Roar! apparel range doing so well and outperforming other licensed brands in store and online,” says Nick Barrington, managing director, Nurture Rights. “Sales in the first two weeks have been incredibly strong and we expect to see even better numbers once the full range rolls out later this month.”

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