Lucky Brand is expanding its collaboration with Ford Motor Company for a new capsule collection of men’s and women’s apparel in celebration of Mustang’s 50th anniversary.
The new additions embody the vintage look-and-feel of a working garage with oil stains, rips and repairs.
“Lucky Brand has always embraced American spirit and lifestyle, just like the Ford Mustang,” says Melanie Banker, marketing manager, Mustang. “We’re thrilled to collaborate with Lucky and create a contemporary collection that not only appeals to automotive enthusiasts, but also introduces a whole new generation to Mustang."
Featuring archival Ford, Mustang, and Cobra logos, the women’s collection will include sleeveless tops, t-shirts and one jean, while the men’s collection will feature t-shirts, one long-sleeve shirt and one jean.
The new collaboration is available now in select retail stores and on LuckyBrand.com.
“The opportunity to bring the iconic story of the Mustang to life was tremendously exciting,” says Michael Griffin, chief product officer, Lucky Brand. “The brand, the history, and the heritage couldn’t be richer, and that the collection is timed with such an important anniversary makes it richer still.”