LMCA joint venture is on board to grow the One Animation production across multiple categories.
One Animation has tapped LMCA OASIS Lifestyle Asia to serve as the licensing agent for the animated series “Oddbods” in China.
Under the terms of the agreement, LOLA will initially focus on brand extension strategies across apparel, accessories, toys, stationery, consumer electronics, home, FMCG, publishing and more, for both the kids and teen markets.
“LOLA has a seasoned and well-connected, on-the-ground team in the region, which makes us able to address the market quickly with ‘Oddbods’-branded consumer products,” says Sashim Parmanand, founder, One Animation. “The ‘Oddbods’ show already has a phenomenally large and loyal global fan base both on broadcast and online, so the launch of the ‘Oddbods’ consumer products lines has been most exciting. The scale of ‘Oddbods’ fan base in China means the potential for the brand there is remarkable. So, it was vital that we were able to bring together the right team of experts who have demonstrable success in rolling out proven brand licensing programs.”
Furthermore, LOLA will use its experience in product development, sourcing and distribution to create online and offline retail opportunities for the series.
“‘Oddbods’ is turning into a global sensation with several million hits online every minute,” says Wee Liang Tong, managing director, LOLA. “It’s easy to see this is a brand which offers abundant opportunities and we are very excited to have been selected as their licensing partner.”