Association will be featured on a range of products used by those living with diabetes.
The American Diabetes Association has appointed LMCA to serve as its exclusive global licensing agency.
LMCA will now work to extend the association's trademark and brand into a number of categories and services that encourage healthy lifestyles.
“The American Diabetes Association is leading the fight against diabetes and fighting for those affected by diabetes,” says Alan Kravetz, president and chief operating officer, LMCA. “We envision the American Diabetes Association trademark on a broad range of products and services used by those living with diabetes and their families. All products licensed under the American Diabetes Association brand will encourage a healthy lifestyle and will meet the extremely high standards of the Association.”
“The Association funds research to prevent, cure and manage diabetes,” says Corey Gordon, chief development and stewardship officer, ADA. “Adding licensing to our efforts will enhance our effectiveness in succeeding in our mission. Importantly, we want to help people in making healthy but easy choices. LMCA’s stature in the licensing community perfectly matches the professional integrity we constantly strive to project.”