Live Nation Merchandise has appointed the new licensing agency Global Pursuit to represent its slate of musical brands in Taiwan, Hong Kong and China.
“The Global Pursuit team’s vast knowledge of the territories, relationships with local licensees, retailers and wonderful creativity make this an ideal relationship,” says Michael Krassner, chief operating officer, Live Nation Merchandise. “These markets have been on our radar for some time and we’re excited about what lies ahead.”
Global Pursuit will expand the licensing efforts for Live Nation’s roster of more than 150 music artists, including AC/DC, Aerosmith, Coldplay, KISS, Lynyrd Skynyrd, Madonna, Maroon 5, Ozzie Osbourne and Pink Floyd The Wall, in the region.
“Live Nation Merchandise’s roster of artists enjoys enormous popularity worldwide and consumers across Greater China will enjoy the designs which have been developed around these incredible brands,” says Cynthia Money, president, Global Pursuit. “Our plan is to methodically identify the most ideal licensees and retail partners who can deliver quality goods that extend consumers’ enjoyment of these brands.”