Friendly Family Productions has appointed Knockout Licensing to develop a licensing program for the classic Little House on the Prairie brand in the U.S. and Canada.
The brand is rooted in the books about an American pioneer family from author Laura Ingalls Wilder, which are published by HarperCollins and have sold more than 60 million copies in 100 countries.
“When people think about Little House on the Prairie they think about a strong, loving family and the wholesome values that families rely upon to see them through the ups anddowns of life,” says Carole Postal, co-president, Knockout Licensing. “Simple joys, optimism, charm and craftsmanship are integral parts of the Little House on the Prairie brand, and we are excited to build a licensing program that celebrates this today.”
The property also boasts a TV series that has been on the air for 40 years and is currently broadcast in the U.S. on the Hallmark Channel, as well as a TV miniseries on ABC’s The Wonderful World of Disney and a stage musical that toured North America.
“Little House on the Prairie is a special property that taps into our nostalgia and aspirations for a simpler life centered around family and community,” says Trip Friendly, chief executive officer, Friendly Family Productions. “We decided to develop a classic lifestyle brand to celebrate the pioneering spirit of America in a beautiful, authentic way that would resonate with families and fans today. We are thrilled to begin working with Knockout Licensing to build an innovative licensing program with a wide range of quality products that reflect the values of the Little House on the Prairie brand.”