Brand licensing agency Global icons will work to expand the portfolio of high-end baby accessory brand, Little Giraffe.
The initial brand extension focus will center on select infant product categories including strollers, walkers, car seats, cribs and other infant furniture. Each product will also exemplify the brand’s core values–luxury and comfort.
“The partnership between Little Giraffe and Global Icons will enable us to share our signature blend of luxury, quality and convenience with new markets and categories, as well as deepen our relationship with our existing and ever-loyal customers,” says Trish Moreno, president and chief executive officer, Little Giraffe.
“We are excited to have the opportunity to work with Little Giraffe and carry on its trusted tradition of providing parents quality infant essentials with the finest comfort and exclusive craftsmanship,” says Jeff Lotman, chief executive officer, Global Icons.
Little Giraffe was founded in 2000 and currently includes heirloom-quality collections of cozy, yet practical, blankets, blankies and accessories for babies and adults.